Google ads in AI Mode reach Malaysia: what to check

Google said on 28 October 2026 that ads in AI Mode, the chat-style answer page in Google Search, are now rolling out in Malaysia, Singapore and eight other countries. If you already run Google Ads with Search, Shopping or Performance Max campaigns, your ads can appear there without any change. It is worth checking your keywords and reports this week.

What is AI Mode, and how do the ads look?

AI Mode is the tab in Google Search where people type a full question and get a written answer with links, instead of a list of results. Google says questions in AI Mode are on average three times longer than normal searches.

Ads show inside or next to that answer and carry a "Sponsored" label. For now they run in English. Google's help page lists text ads and Shopping ads, and says it is testing other types.

Do I need to sign up?

No. Google says existing Search, Shopping and Performance Max campaigns are eligible on their own, through the normal auction and budget. There is also no switch to leave AI Mode out, and you cannot run ads only in AI Mode.

What to do

1. Open your Google Ads search terms report over the next few weeks. Longer, question-style searches will start to show up there.
2. Add negative keywords for questions that do not lead to a sale, for example "free", "how to make" or "jobs", if those words waste your budget.
3. Check that your landing pages answer the question people ask, with clear prices, delivery areas and contact details.
4. Google reports AI Mode results inside your normal campaign figures. Judge them by cost per enquiry or per sale, since clicks alone can mislead.
5. Keep your Google Merchant Center product data complete if you run Shopping ads.

How SyncTech can help

If your landing pages need work, our e-commerce website design team can help build product and landing pages that answer buyers' questions. Service businesses can start from our web design service.

Source and credit

We are sharing this news from Google. This summary is written by Synctech in our own words.

• Ads in AI Mode expand to new markets, Google (The Keyword), 28 October 2026: https://blog.google/products/ads-commerce/ads-in-ai-mode-global/
• About ads in AI Overviews and AI Mode, Google Ads Help: https://support.google.com/google-ads/answer/18826097

Retrieved 29 October 2026. Google, Google Ads, Performance Max and Merchant Center are trademarks of Google LLC. Synctech is not connected with Google. This is general information, not legal, tax or financial advice. If anything here is wrong, email support@synctech.com.my and we will correct it.